Chapter 1 "THEY SAY" Starting with What Others Are Saying

NOT LONG AGO we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long passages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since he gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

This little story illustrates an important lesson: that to give writing the most important thing of all—namely, a point—a writer needs to indicate clearly not only his or her thesis, but also what larger conversation that thesis is responding to. Because our speaker failed to mention what others had said about Dr. X’s work, he left his audience unsure about why he felt the need to say what he was saying. Perhaps the point was clear to other sociologists in the audience who were more familiar with the debates over Dr. X’s work than we were. But even they, we bet, would have understood the speaker’s point better if he’d sketched in some of the larger conversation his own claims were a part of and reminded the audience about what "they say."

This story also illustrates an important lesson about the order in which things are said: to keep an audience engaged, a writer needs to explain what he or she is responding to either before offering that response or, at least, very early in the discussion. Delaying this explanation for more than one or two paragraphs in a very short essay, three or four pages in a longer one, or more than ten or so pages in a book-length text reverses the natural order in which readers process material—and in which writers think and develop ideas. After all, it seems very unlikely that our conference speaker first developed his defense of Dr. X and only later came across Dr. X’s critics. As someone knowledgeable in his field, the speaker surely encountered the criticisms first and only then was compelled to respond and, as he saw it, set the record straight.

Therefore, when it comes to constructing an argument (whether orally or in writing), we offer you the following advice: remember that you are entering a conversation and therefore need to start with "what others are saying," as the title of this chapter recommends, and then introduce your own ideas as a response. Specifically, we suggest that you summarize what "they say" as soon as you can in your text, and remind readers of it at strategic points as your text unfolds. Though it’s true that not all texts follow this practice, we think it’s important for all writers to master it before they depart from it.

This is not to say that you must start with a detailed list of everyone who has written on your subject before you offer your own ideas. Had our conference speaker gone to the opposite extreme and spent most of his talk summarizing Dr. X’s critics with no hint of what he himself had to say, the audience probably would have had the same frustrated "why-is-he-going-on-like this?" reaction. What we suggest, then, is that as soon as possible you state your own position and the one it’s responding to together, and that you think of the two as a unit. It is generally best to summarize the ideas you’re responding to briefly, at the start of your text, and to delay detailed elaboration until later. The point is to give your readers a quick preview of what is motivating your argument, not to drown them in details this early.

Starting with a summary of others’ views may seem to contradict the common advice that writers lead with their own thesis or central claim. Although we agree that you shouldn’t keep readers in suspense too long about your central argument, we also believe that you need to present that argument as part of some larger conversation, to indicate something about the arguments of others that you are supporting, opposing, amending, complicating, or qualifying. One added benefit of summarizing others’ views as soon as you can: those others do some of the work of framing and clarifying the issue you’re writing about.

Consider, for example, how George Orwell starts his famous essay "Politics and the English Language" with what others are saying.

Most people who bother with the matter at all would admit that the English language is in a bad way, but it is generally assumed that we cannot by conscious action do anything about it. Our civilization is decadent and our language—so the argument runs—must inevitably share in the general collapse….
     [But] the process is reversible. Modern English…is full of bad habits…which can be avoided if one is willing to take the necessary trouble.

GEORGE ORWELL, "Politics and the English Language"

Orwell is basically saying, "Most people assume that we cannot do anything about the bad state of the English language. But I say we can."

Of course, there are many other powerful ways to begin. Instead of opening with someone else’s views, you could start with an illustrative quotation, a revealing fact or statistic, or—as we do in this chapter—a relevant anecdote. If you choose one of these formats, however, be sure that it in some way illustrates the view you’re addressing or leads you to that view directly, with a minimum of steps.

In opening this chapter, for example, we devote the first paragraph to an anecdote about the conference speaker and then move quickly at the start of the second paragraph to the anecdote’s "important lesson" regarding what speakers should and shouldn’t do. In the following opening, from a 2004 opinion piece in the New York Times Book Review, Christina Nehring also moves quickly from an anecdote illustrating something she dislikes to her own claim—that book lovers think too highly of themselves.

"I’m a reader!" announced the yellow button. "How about you?" I looked at its bearer, a strapping young guy stalking my town’s Festival of Books. "I’ll bet you’re a reader," he volunteered, as though we were two geniuses well met. "No," I replied. "Absolutely not," I wanted to yell, and fling my Barnes & Noble bag at his feet. Instead, I mumbled something apologetic and melted into the crowd.
     There’s a new piety in the air: the self congratulation of book lovers.

CHRISTINA NEHRING, "Books Make You a Boring Person"

Nehring’s anecdote is really a kind of "they say": book lovers keep telling themselves how great they are.


There are lots of conventional moves for introducing what others are saying. Here are some standard templates that we would have recommended to our conference speaker.

A number of sociologists have recently suggested that X’s work has several fundamental problems.

It has become common today to dismiss X’s contribution to the field of sociology.

In their recent work, Y and Z have offered harsh critiques of Dr. X for [     ].


The following templates can help you make what we call the "standard view" move, in which you introduce a view that has become so widely accepted that by now it is essentially the conventional way of thinking about a topic.

Americans today tend to believe that [     ].

Conventional wisdom has it that [     ].

Common sense seems to dictate that [     ].

The standard way of thinking about topic X has it that [     ].

It is often said that [     ].

My whole life I have heard it said that [     ].

You would think that [     ].

Many people assume that [     ].

These templates are popular because they provide a quick and efficient way to perform one of the most common moves that writers make: challenging widely accepted beliefs, placing them on the examining table and analyzing their strengths and weaknesses.


Another way to introduce the views you’re responding to is to present them as your own.

I’ve always believed that [     ].

When I was a child, I used to think that [     ].

Although I should know better by now, I cannot help thinking that [     ].

At the same time that I believe [     ], I also believe [     ].


Another sophisticated move a writer can make is to summarize a point that is not directly stated in what "they say" but is implied or assumed.

Although none of them have ever said so directly, my teachers have often given me the impression that [     ].

One implication of X’s treatment of [     ] is that [     ].

Although X does not say so directly, she apparently assumes that [     ].

While they rarely admit as much, [     ] often take for granted that [     ].

These are templates that can really help you to think critically—to look beyond what others say explicitly and to consider their unstated assumptions, as well as the implications of their views.


Sometimes you’ll want to open by summarizing a debate that presents two or more views. This kind of opening demonstrates your awareness that there are many ways to look at your subject, the clear mark of someone deeply familiar with the subject and therefore likely to be a reliable, trustworthy guide. Furthermore, opening with a summary of a debate can help you to frame and explore the issue you are writing about before declaring your own view. In this way, you can use the writing process itself to help you discover where you stand instead of having to take a position before you are ready to do so.

Here is a basic template for opening with a debate.

In discussions of X, one controversial issue has been [     ]. On the one hand, [     ] argues [     ]. On the other hand, [     ] contends [     ]. Others even maintain [     ]. My own view is [     ].

The cognitive scientist Mark Aronoff uses this kind of template in an essay on the workings of the human brain.

Theories of how the mind/brain works have been dominated for centuries by two opposing views. One, rationalism, sees the human mind as coming into this world more or less fully formed—preprogrammed, in modern terms. The other, empiricism, sees the mind of the newborn as largely unstructured, a blank slate.

MARK ARONOFF, "Washington Sleeped Here"

Another way to open with a debate involves starting with a proposition many people agree with in order to highlight the point(s) on which they ultimately disagree.

When it comes to the topic of [     ], most of us will readily agree that [     ]. Where this agreement usually ends, however, is on the question of [     ]. Whereas some are convinced that [     ], others maintain that [     ].

The political writer Thomas Frank, writing on the 2004 presidential election, uses a variation on this sophisticated move.

That we are a nation divided is an almost universal lament of this bitter election year. However, the exact property that divides us—elemental though it is said to be—remains a matter of some controversy.

THOMAS FRANK, "American Psyche"

While templates like these help you introduce what others are saying at the start of your text, Chapter 2 and Chapter 3 explore the arts of summarizing and quoting in more detail.


We can’t urge you too strongly to keep in mind what "they say" as you move through the rest of your text. After summarizing the ideas you are responding to at the outset, it’s very important to continue to keep those ideas in view. Readers won’t be able to follow your unfolding response, much less any complications you may offer, unless you keep reminding them what claims you are responding to.

In other words, even when presenting your own claims, you should keep returning to the motivating "they say." The longer and more complicated your text, the greater the chance that readers will forget what ideas originally motivated it—no matter how clearly you lay them out at the outset. At strategic moments throughout your text, we recommend that you include what we call "return sentences." Here is an example.

In conclusion, then, as I suggested earlier, defenders of [     ] can’t have it both ways. Their assertion that [     ] is contradicted by their claim that [     ].

We ourselves use such return sentences at every opportunity in this book to remind you of the view of writing that our book challenges—that good writing means making true or smart or logical statements about a given subject with little or no reference to what others say about it.

By reminding readers of the ideas you’re responding to, return sentences ensure that your text maintains a sense of mission and urgency from start to finish. In short, they help ensure that your argument is a genuine response to others’ views rather than just a set of observations about a given subject. The difference is huge. To be responsive to others and the conversation you’re entering, you need not only to start with what others are saying, but also to continue keeping it in the reader’s view.