Analyzing Multimodal Projects

[Taken from the first edition of Writer / Designer]

“If you can analyze how a text works, you can often apply that understanding to the design of your own text” (Arola, Sheppard, & Ball 27).


Rhetoric: “the study of making texts that effectively persuade an audience toward change” (21)

Rhetorical situation: “the set of circumstances in which an author creates a text” (21).

Design Choices

Your analysis of the text should consider how the design choices made by the author affect the rhetorical situation (31).